# ChatGPT now lets a business claim its profile

By Ali Peivandizadeh, business growth and AI implementation consultant.
Published Nov 13, 2026. Last checked Nov 13, 2026. Last changed Nov 13, 2026.
Section: News
Who it is for: All practice areas. Solo firms and firms up to 50 lawyers. Owner, marketing.

OpenAI launched a tool that lets a business claim, verify and correct its profile in ChatGPT.

## The facts
- OpenAI launched "Businesses in ChatGPT" in beta on Nov 10, 2026.
- A business claims its profile on a page named Business Hub.
- OpenAI may check the claim by business phone, email, website domain or Shopify account.
- The person who manages the profile must also prove their identity.
- It is free at launch. An OpenAI executive did not rule out a fee later.
- OpenAI says a claimed profile does not guarantee better placement in answers.

## What it means for you
The reports name stores, restaurants and online sellers. They do not say whether law firms are eligible.

## Sources
- VentureBeat, news report, Nov 10, 2026: https://venturebeat.com/technology/openai-lets-you-claim-your-business-in-chatgpt-and-set-up-a-custom-agentic-ai-customer-sales-rep
- The State of Brand, trade publication, Nov 10, 2026: https://www.thestateofbrand.com/news/chatgpt-business-hub-brand-mentions-clicks

General information, not legal advice.

Page: https://lawfirmgrowthjournal.com/news/chatgpt-business-profile-claim/