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ChatGPT tests picture ads while an image loads

Published Nov 13, 2026 · Last checked Nov 13, 2026 · Last changed Nov 13, 2026
The short version

ChatGPT now shows a labeled ad to some users while it creates an image.

For
All practice areas. All firm sizes. Owner, marketing.

The facts

  • A user reported the ad on Nov 10, 2026.
  • OpenAI announced the format on Oct 5, 2026, as a US test.
  • Only users on the Free and Go plans see ads.
  • OpenAI says the ads are labeled and do not change ChatGPT's answers.
  • Ads may not appear near sensitive topics, such as personal health and politics.

What it means for you

The test is open to a first group of advertisers. The report does not say how a small firm can buy these ads.

Sources

  • OfficeChai, news report, Nov 10, 2026.
  • OpenAI's own pages on ads were not opened at the time of writing.