Latest action · Nov 13WATCHMarketing

Google's core update: record your numbers first

In short: Do not change your website while the update rolls out. Write down your numbers today. Compare them when Google says the rollout is complete.

Write down the last four weeks of calls, form fills, consults and signed cases.
Split them by source if you can: Google search, your Google listing, ads and referrals.
Ask your marketing vendor not to rewrite pages until the rollout ends.

For: All practice areas. Solo firms and firms up to 50 lawyers. Owner, office manager, marketing.

Read the full answer Plain text version

Latest

ACT = do it now · WATCH = get ready · SKIP = ignore it

Marketing

Nov 13Action

Google's core update: record your numbers firstGoogle started a core update and put a new AI model into Search. Write down your firm's numbers now, and compare them when the rollout ends.For: All practice areas. Solo firms and firms up to 50 lawyers. Owner, office manager, marketing.

WATCH

Nov 13Action

Check if your firm can claim its ChatGPT profileIn 15 minutes you can see whether your firm is listed in ChatGPT's new Business Hub. Claim the profile in the firm's own name if you can.For: All practice areas. Solo firms and firms with 2 to 10 lawyers. Owner or marketing.

WATCH

AI at Work

No items yet.

News

Nov 13News

ChatGPT tests picture ads while an image loadsA user saw a labeled ad in ChatGPT while it made an image. OpenAI is testing the format in the US with a first group of advertisers.For: All practice areas. All firm sizes. Owner, marketing.

Nov 13News

ChatGPT now lets a business claim its profileOpenAI opened a free tool that lets a business claim and correct what ChatGPT shows about it. The reports do not say yet whether law firms can use it.For: All practice areas. Solo firms and firms up to 50 lawyers. Owner, marketing.

Ali Peivandizadeh is a business growth and AI implementation consultant. He helps law firms with marketing and AI implementation.

Email Ali Connect on LinkedIn