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ChatGPT now lets a business claim its profile
Published Nov 13, 2026 · Last checked Nov 13, 2026 · Last changed Nov 13, 2026OpenAI launched a tool that lets a business claim, verify and correct its profile in ChatGPT.
- For
- All practice areas. Solo firms and firms up to 50 lawyers. Owner, marketing.
The facts
- OpenAI launched "Businesses in ChatGPT" in beta on Nov 10, 2026.
- A business claims its profile on a page named Business Hub.
- OpenAI may check the claim by business phone, email, website domain or Shopify account.
- The person who manages the profile must also prove their identity.
- It is free at launch. An OpenAI executive did not rule out a fee later.
- OpenAI says a claimed profile does not guarantee better placement in answers.
What it means for you
The reports name stores, restaurants and online sellers. They do not say whether law firms are eligible.
Sources
- VentureBeat, news report, Nov 10, 2026.
- The State of Brand, trade publication, Nov 10, 2026.
- OpenAI's own announcement did not open at the time of writing.